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Gänstaller Shop in Bamberg

Posted by Jason on 2020-06-17 02:36:52

I am not 'claiming' anything.

I can get a bottle of Uiltje DIPA from Weyermann for about 3,50EUR. Sierras Nevada limited releases for around the same. No, it's not cheaper than 2,25EUR, but considering alcohol content, ingredients and distance travelled, it's not such a stretch.

As Andrew said, if you're trying to straddle 2 markets (traditional/craft) then you have to price accordingly. If I think it's too expensive, what's your traditional Franconian drinker going to think?

Again, I am not referring to his export business.