Franconian Beer Message Board
Mahrs Bock 5€ |
| Posted by Mark Andersen on 2019-10-17 09:20:18 |
| I used to consider one of my three favorite breweries in Bamberg along with Spezial and Schlenkerla. Now not so much. It was a mistake IMO to stop serving it from the barrel. I don't really understand what the business reason for that was but the fact is that serving that barrel in the front room and schwemme at 4pm every day was one of the things that made Mahrs special. It was a differentiator. As a business owner myself I believe that if you have something that makes you special/different/better than your competitors then don't get rid of it. Instead be proud of it and promote it and keep it as your tradition. Charge a little more for it if necessary (hard to do in Franconia I know). And all the while go ahead and do the other things you want to do (craft beer collabs with breweries like Sierra Nevada, expand your presence overseas, hob nob with the worlds craft beer celebrities, get your photo on the cover of Beer Advocate Magazine, etc.). Nothing wrong with all that but no need to ditch a long standing and very nice tradition in the process. Otherwise the place is still worth visiting on each visit to Bamberg as the place is a beaut of a pub and the beer is still good. I still love drinking in that Schwemme on a cool/rainy day. |
| Followups: |
 Mahrs Bock 5€ by Barry Taylor on 2019-10-17 11:10:51 |
| Mahrs Bock 5€ by Mark Andersen on 2019-10-17 20:20:28 |
| Mahrs Bock 5€ by Barry Taylor on 2019-10-18 03:48:42 |