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St-Erhard

Posted by Gerhard Schoolmann on 2012-03-13 02:42:12

I have had a discussion/small talk with the enterpreneur Christian Klemenz. In German: http://bier.abseits.de/2011/10/st-erhard.html Christian Klemenz has studied at the Leipzig Graduate School of Management, a private elite university with many foreign students (MBA). He has decided to develop a franconian beer brand for the export to asia/India. He has good connections to India. St. Erhard ist a new trade mark of the new enterprise St. Erhard GmbH in Bamberg. The brand is high valued in marketing speech ("best beer in the world", "THE premium beer brand from the motherland of beer"). He uses a beautiful, transparent bottle. http://www.facebook.com/StERHARD http://www.beerpreneur.net/ In the long run he wants do launch a new micro brewery.

Followups:

St-Erhard by Mike B. on  2012-03-13 02:57:21

St-Erhard by Gerhard Schoolmann on  2012-03-16 06:49:00

St-Erhard by Mike B. on  2012-03-16 10:01:02