Franconian Beer Message Board

OT: Blue Moon
Posted by Mark Andersen on 2014-03-27 08:50:51
One of the interesting things about Blue Moon is what a marketing success it has been here in the US.  It seems like it has become a "go to" beer for a lot of people that generally don't care about beer all that much but occasionally will order one at a bar or restaurant.  My brother is a classic example.  He drinks beer rarely as he generally doesn't like it (I jokingly sometimes ask my mom if he is from a different father - but I digress) but if I go to a bar or restaurant with him he will sometimes order a Blue Moon if they have it on tap and many places do seem to have it on tap due to this kind of popularity.  It's a girly beer.  It's the go to for a lot of women that don't really like beer too much and well ... people like my brother.   But it's been such a success that you see competing big brewing companies have or are trying to come to the market with a compettive product (aka "Shock Top" from AB - InBev). 

Personally I don't drink Witbiers a lot but if I have one at my local pub I'm going with the Allagash White which IMO is miles better than a Blue Moon.

 
 
Followups:
         OT: Blue Moon by barry on  2014-03-28 02:28:21
           OT: Blue Moon by Mark Andersen on  2014-03-28 04:37:14
             OT: Blue Moon by Mark Andersen on  2014-03-28 04:44:53
           OT: It's Coriander of course!! by Mark Andersen on  2014-03-28 05:42:40
             NERAX by Nick B. on  2014-03-28 05:51:49
               NERAX by Mark Andersen on  2014-03-28 06:15:08
               OT: Blue Moon by barry on  2014-03-28 10:32:06
             OT: It's Coriander of course!! by barry on  2014-03-28 12:57:21
                 OT: Blue Moon by Mark Andersen on  2014-03-29 07:29:00
                   OT: Blue Moon by Mark Andersen on  2014-03-29 07:37:28
                   OT: Blue Moon by barry on  2014-03-30 03:50:34
                 NERAX by Uncle Jimbo on  2014-03-31 21:51:08
                   NERAX by Nick B. on  2014-04-01 00:17:06