Franconian Beer Message Board
Jungbier |
| Posted by Barry on 2013-07-24 02:43:50 |
| I think that I can understand US (or even Brazilian) breweries copying European style beers and even giving them quasi-European names. As Don patiently explained to me, the prohibition era really killed traditional breweries in the USA, leaving a void that the mass-marketed pseudo-lagers eventually filled. One wonders what would have happened to American beer if prohibtion hadn't occurred - probably something like that which happened in the UK, but quicker? But I really can't understand what goes on in Germany. On the one hand, good old-fashioned local breweries, with their local styles, go out of business and then new breweries spring up and start copying non-german beer styles (ersatz porters, etc.) or inventing odd beer types that have little chance of staying the course. It has been said that the average German beer consumer has little interest in good beer, being only interested in cost (i.e. it is possible to buy crates of beer from trinktmarket for next to nothing). However, the average beer drinkers around Eschawo flock into zoiglstube because there they can find good, wholesome beer (with some tradition) at a very good price. Surely, the answer is to reduce the price of beer in the stube? I have been having this discussion with my former pub-owning golf partner in Ireland, where pubs are closing in droves because of a combination of factors but, mainly, because a price of any beer in a pub is, usually, at least €4.00, whereas a 500ml can in a supermarket (brewed by the same people who supply pubs) can be bought for around a euro. I would argue (and the Eschawo experience confirms my view) that people actually like going to pubs and many would prefer to go out and meet other people than stay at home. So, why do the breweries seem intent on driving people out of the pubs? |
| Followups: |
 Jungbier by Mark Andersen on 2013-07-25 08:50:43 |
| Jungbier by Barry on 2013-07-25 09:12:47 |