Franconia Beer Message Board

Mahr’s U is basically Bass, isn’t it?
Posted by Jason on 2018-01-28 06:40:32
I'm not sure anyone is particularly concerned... but these days there is very little scope for brand loyalty. Many of the breweries in the UK have been around for no more than 5-10 years. Bass would have been drunk by a lot of people in the 60s and 70s and I guess has a legendary status, even though it is no longer what it was (as I understand). 

If (heaven forbid) in 30 years Spezial was bought out and production transfered and the brand abused as Bass was I imagine I would bore many younger people about the legendary spezial of yesteryear. Taste is one of the main triggers of memory of course, so it's not just the beer that people yearn for, but the memories and youth that come with it. It's not so simple as merely being a liquid that can be replaced. 

But of course these days with an almost obsessive demand for variety and taste escalation, the liklehood of modern breweries' beers being remembered in 50 years' time is remote. When i think about the best British beers I don't think about many micros - in spite of some of their undounbted quality. I think of Bathams and Harveys.  
               Mahr’s U is basically Bass, isn’t it? by TomM on  2018-01-28 14:01:20
                 Mahr’s U is basically Bass, isn’t it? by barry on  2018-01-29 09:44:14
                   Mahr’s U is basically Bass, isn’t it? by Jason  on  2018-01-29 10:40:38
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